Dodge Journey Search (East) LIVE updates – Day 2

/ Steven Barley

I’ll be updating this page as information becomes available for the continuation of the Dodge Journey (East) search starting Sunday morning at 9am.

Be safe. Be courteous. Buckle up and drive carefully. Remember, there can only be one winner. Enjoy the adventure and make some memories. Cheers and Best of luck!

Physical Clues (in World Wide World)

Final location of the Dodge Journey (East):

16 Donut Point Ln.
Tenants Harbor, ME 04860

Final clue: Kenniston Realty in Rockland, ME

(photo courtesy of @ccarp816)

Message from phone call (paraphrased, courtesy of Spencer):

Good job, there will be no more clues.  You are within 15 miles of the Journey.

Main Street Prison Showroom -> Angeliques (Antiques) Thomaston, ME

(courtesy of Tobias)

Message from phone call (paraphrased, courtesy of Spencer):

Nice work. Be careful who share this number with. 99% of the people that are hoping to find the Journey, think they can find it from their easy chair. So, don’t undo all own your hard work.

The lands you will be traveling to will have many beautiful properties where you would like to park your Journey.  Look under the first rock.  One will stand out.  If you see it, give the owner a call.

Solution: Continue traveling north along Rte 1 to Rockland, ME and find Kenniston Realty.

Discussion: “The first (rock)” may be a reference to The First, a bank in Rockland along Rte 1, but before Kenniston Realty. This may have confirmed the direction. As this clue was paraphrased, it may have, in fact, been worded as “Look beyond the first rock.”

Red’s Eats at Wiscasset, ME -> Sign Store on Water Street for a clue in the window:

(photo courtesy of: @hendrey)

Message from phone call:

Nice work. First things first. Be careful who share this number with. 99% of the people that are hoping to find the Journey, think they can find it from their easy chair. So, don’t undo all own your hard work.

Blend in with the locals as you head north … check out some woodworking made by hard labor.

Or Better yet. We hear antiquing is huge around here, so why not do some window shopping. There’s one in particular that’s named after the owner whose name also rhymes with what she sells. In the window, you’ll find what you’re looking for.

Solution: Travel further north along RTE 1 to Thomaston, ME and Main Street Prison Showroom, then Angeliques (Antiques)

LIVE Feed Clues

  • The Dodge “guy” hangs a ME life preserver
  • The Dodge “guy” eats  a lobster roll (not long after the “last” online clue) while sitting on a red seat 🙂

Slideshow Clues from Day 2 at 9am

>> Full set of pictures (Source: Dodge’s Facebook page)

  • Hominy Pot – New London, NH down 4A, right on Rt 11, intersection of 114
  • I89 sign – 1 mile from 93 (near Concord)
  • Hall and Water Streets intersection – Concord, NH
  • Northwood, NH
  • (more)
  • Shawshank Prison car – York, Maine
  • The Seashore Trolley Museum – Kennebunkport, Maine
  • Street sign – Kennebunkport, Maine
  • CALL sign – Portland, Maine

Final Clue: Call 207-420-8706 (BLOg, coincidence? maybe. maybe not.)

Message: Congratulations on getting this far but we can’t hold your hand for ever. This will be the last clue you’ll be able to get online. The rest will all require you get out into the real world. Head north and stop when you see the red seats. A few doors north from there, look for a sign.

Solution: Travel further north on Rte 1, to Red’s Eats in Wiscasset, ME [red s/eats]

Slideshow Clues from Day 1: Expanded Route (approx 110 miles)

>>Full set of pictures (Source: Dodge’s Facebook page)

  • Ticonderoga Ferry ->
  • Orwell, VT ->
  • Brandon, VT ->
  • Killington, VT ->
  • West Bridgewater, VT ->
  • Woodstock, VT ->
  • White River Junction, VT ->
  • Lebanon, NH ->
  • 4A South, Near Enfield, NH

Google Map of partial Dodge Journey (East) route

Initial Route, from Albany, NY to Ticonderoga Ferry, VT side (approx 125 miles)

See also from this site:

For more information, including How to Play, visit their YouTube channel.

1,146 thoughts on “Dodge Journey Search (East) LIVE updates – Day 2”

  1. Steven!! THANK YOU!!! for all your kind help! You did not have to e-mail every single person back, respond to every single message, stay up with us posting info, nor anything else for the matter. I look forward to doing more of these and I’ll see you on tweleve!! You are a gem and honestly…you made my Journey even better!! Thank Friend!

    – AmyElizabeth

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  2. Steven!! THANK YOU!!! for all your kind help! You did not have to e-mail every single person back, respond to every single message, stay up with us posting info, nor anything else for the matter. I look forward to doing more of these and I’ll see you on tweleve!! You are a gem and honestly…you made my Journey even better!! Thanks Friend!

    – AmyElizabeth

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  3. I still want to make the letters from the Wild West sign spell something. As I looked back over my efforts from yesterday, I saw “SIGN STORE.” From the remaining letters we can almost get anGELIQue. But that’s a stretch.

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  5. Hey P.S. Steven what show was it that you said you were a part of “Treasure Hunters ?” on NBC or Something? I cant remember what you said… It got cancelled? God I think they should bring it back!!

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  6. I’ve been looking at that damn Time & Temperature building, (the last visual clue), out my apartment window, two blocks away for 17 years. I just dragged myself back into said apartment after traveling about 625 miles round trip; driving up dirt roads in Paradox and Schroon Lake, and sleeping in my car at Ticonderoga. I feel like I’ve just been made the butt of a cosmic joke! Regardless, I enjoyed your blog Steven and the contributions made by other bloggers. Nice to see the generosity of souls without a chance of winning the vehicle. BTW, With nothing but a U.S. atlas, an old, awkward laptop, (with a dead battery), a basic cell phone and a 1997 Subaru Outback, (my search engine for the “World Wide World”), I missed an exit on the way and ended up in Bethel, VT where I witnessed some of the devastation wrought by Hurricane Irene. Thinking of those people tonight.

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  7. Just got back from Rockland. Boots on the ground was a blast! We ran out of the house as soon as the cell number came up on the screen around noon. I recognized it as a local Maine cell #, as I live in the Lewiston/.Auburn area up here. Unfortunately, left the power cord for the Mifi and my laptop at home in our rush! Red’s Eats was an easy one for us, as we had been exploring that area a couple of times earlier this month. There is always a traffic jam in Wiscasset center, so you get to look at everything there as you wait for the cars to start moving again.

    I knew about the prison store also, as I had thought about Christmas shopping there a couple of years ago.

    Thanks Steven for hosting this site! The virtual hunt was a ton of fun. When we saw it was in Maine this morning, we got really excited!

    The last few clues we had to do without internet at all, and it was so much fun. We came within 3 miles of the final destination, just by luck, then had to turn back to get home to let the dogs out. Still, lots of fun and a a great journey. I said to my sister the best thing to do would be to get lost and happen upon it. We were heading down 131, when I figured it was time to turn around for home. We didn’t even have a good map to look at.

    On our way up to the Midcoast, two cars passed us going around 90 mph on Route 1. Not cool. 😦 One was from NH and it was a blue dodge with a young dude driving. Racing him was a white SUV with RI plates. People can kind of suck. I’m glad they didn’t hurt anybody. Saw the dude in the blue car pulling out of the Wiscasset street where the sign shop was heading south. Hope he went the wrong way!

    There was a young lady sitting on a bench in front of a little building next to the prison woodcraft store in Thomaston. We asked her and she told us about Angelique’s. Saw her tell two others also. We wondered if she just happened to be there, or was part of the hunt.

    The Real Estate place was on a corner that you had to drive by because of a detour in Rockland center. Pretty funny.

    All in all, what a trip! Thanks again to Steven and everybody. Maybe next time, we’ll get closer… 🙂

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  8. Home from the hockey game! At least I can say I did SOMETHING besides sit in front of this computer all weekend. LOL!

    I just want to say a sincere thanks to Steven for hosting the party and also thanks to a wonderful group of internet friends who came together and conducted themselves in a friendly, civil and supportive way. It doesn’t happen that often anymore on the web. Maybe I’m just hanging out in the wrong places. 🙂

    This party rocked!

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  10. Whelp, I’m back home after 14 hours on the road chasing clues. The closest I came was finding the sign near Red’s Eats, and then went North on Route 1.

    We were looking frantically for antique shops with any sort of rhyming name… but totally missed Angelique’s as we drove through Thomaston. And I had no idea what the hard labor wood working clue was about, I was looking for one of those chainsaw sculptor places… but now I see that the Maine State Prison Workworking museum place was essentially down the street from Angeliques.

    So, missing those two clues, we continued down Route 1 for quite a ways chasing ultimately useless clues.

    If we had caught Angeliques, it would have been several hours before the find, so we would have had a really good chance, with only the realty place, and then the house remaining. We felt it would definitely be near the water, what with the jet ski theme, so we might have head towards where the house was, can’t say without knowing what the clue actually said.

    All in all it was fun, just mad at ourselves for not coming up with Angeliques. It was a really well written clue, because its hard to nail down that name when you’re not 100% sure you’re looking for something that rhymes with Antique, and when the store doesn’t really advertise as an antique store, but a furniture store.

    Once we drove by those two places in the real world, we were toast.

    Had fun though. Cheers.

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  11. Big, public thanks to Steven! You cannot run a promotional contest for a national brand and not expect people to collaborate online. It wasn’t a puzzle made *by* puzzlers *for* puzzlers. It was a commercial promo to raise brand-awareness for a model of car. It was specifically about getting as many people involved as possible, and in as public a manner as possible. Dodge got that, but they weren’t ready to handle it.

    People angry about Saturday’s goose chase shouldn’t take issue with Steven or anyone else working together online. Dodge, however, should probably have had someone besides their ad agency help them plan, predict, and execute this promotion. Dodge isn’t used to building anything with fast iterations. They don’t make products where scalability or user load testing is a big issue. If their creative directors had had a background in software product management, they might have known to consider the proverbial “could you handle a million users tomorrow” question, as it could have been anticipated to apply to the Journey search. But what makes people good at creative arts is sometimes the opposite of what makes people good at planning obsessively thorough, detailed specs and requirements.(If Dodge needs a “creative” QA manager the next time around, maybe they’ll call me. 😉 Anyway, it wasn’t Steven’s fault, for sure!

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  12. Steven,
    Any comment on the fact that this was clearly Dodge’s back pocket plan once all your (and co.) sleuthing deduced the original location? I bet they never expected people to figure things out so fast with the video. Only foul was those individuals that drove up to the original destination and then got the playing field leveled Sunday. I, personally, spent a good bit of time following all of this (actually had much more fun following the MidWest hunt) but glad I never made the decision to drive up to the vicinity of the original location – as I was only 4 hours away but realized something funny was going to happen. Anyway thanks for the fun.

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    • Nothing beyond an acknowledgement that “my diligence kept them on their toes.” 😉 However, I like to look at this way: the treasure hunt evolved, and for the better.

      With the first two, after some good detective work of course, you could pretty well pinpoint the location within 20 miles. And if you were a local, like for the West search (and even Midwest search, controversy aside) , you had a considerable advantage in identifying those scenes and tracking down the Journey. And then, it became an Easter Egg hunt.

      You also heard a lot of criticism about the campaign message, e.g. “you won’t find any of them online but it might help you figure out where they might be,” when it really was essential to use the World Wide Web to find the Journey in the World Wide World. I didn’t think there was anything wrong at all, however, because not everyone could get out and find one, e.g. they were handicapped, they lived too far away or couldn’t afford it, etc. This was a (clever) marketing campaign, designed to create brand awareness, so engaging a larger, national audience over a regional audience, would translate to campaign success, something in my view, they achieved.

      By evolving the hunt into an adventurous race to an unpredictable destination, that span many states, they had held more closely to their message: life (as well as this contest) is a journey, not a destination.

      All the best!

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    • Also, you might want to add this to the live feed clue info. When the Dodge guy was eating the lobster roll, he was sitting in a bright red chair. Red seat / Red’s Eats. He made a deliberate show of putting the chair out and letting it stay on camera for a while before he actually sat down in it and started eating the sandwich. For me, this absolutely confirmed Red’s Eats was the place to go to start the real world search.

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      • LOL. I missed that. Great observation and I agree. I was so busy trying to reply to posts, update the blog that I really didn’t get a chance to watch much. They deliberately worded the message as the Red S|eats but it was just an intentional play on words. A good change up from the prior bread crumb trail from VT to ME – it certainly stopped many in their tracks.

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  14. I really wanted to sign up and comment earlier but didn’t want to be actively involved in speculation as I actually went on the search with my family. But I have to say I was a little disappointed at the way they went about with the adjustment.

    My family was driven off the road on one occasion in VT when the first route clue appeared and I truly from the bottom of my heart got soooo much more enjoyment on Saturday with starting our day in Shoreham and investigating and being able to take the time to enjoy the scenery. Sunday was like the movie Death race. I came home so exhausted this is the first time I could bring myself to read anything how it ended.

    Seeing how they did the end was how they should have done the whole second day. Make people get out and look around. I agree with Steven about the whole educational aspect. It would have been awesome if they did phone in clues but sneak in things like the memorial for so and so in Enfield, VT must be read to complete the address of the next clue. Then have the address lead them to another town and so on. Just something to get people to get out of their cars and read. I mean realistically they could have created a fake band website and sent the guys out begging to put their flyers up as they drove down the road to set up the clues. Then make them say something like awesome concert in such and such memorial park on such and such street, then do another phone number to lead them on.

    Now that would have been awesome! We were so close, yet it feels like we were so far away.

    Oh and if the guy from Mass in the red SUV with the dog that we chatted with in Vermont is on this site, thank you for being the only truly cordial competitor we came across. We met aside Delong road in Shoreham VT and you were the only one who did not treat us like an enemy with suspicion in your eyes. Perhaps if more folks behaved as you I would have enjoyed this more.

    I’ll shut up now 🙂

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    • Hi Heather. I’m glad you got out there and gave it go with your family 🙂 Hopefully, you caught some sights and made some memories. It’s a shame that some participants lost sight of the real opportunity, to have an adventure while exploring parts of our country. There can only be one winner and if you’re completely consumed with that solitary goal, you’ll come up short every time. Thanks for taking the time to share your thoughts and experiences. All the best and cheers!

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  15. Hi Steve,

    Well I truely did not think I was going to make this Journey, but I did. My wife thought the location to be pegged at the Calvin Coolidge ranch after seeing pictures of the many barns on the property and noting it to be in the town of Plymouth (a gone Chrysler brand). So, I jumped a flight from Orlando at 7pm Fri night and landed in Boston at about 9:30pm. Did not get to the Coolidge ranch until about 2am. No signs of life what so ever!
    Back to square one and your page! I slept in the car until about 7am, when I hit the road headed towards Concorde via Woodstock. It was about there that the next clues started coming in and I was already traveling on route 4A.
    As the first ‘Call’ clue came up, I was headed towards Rockland. Based on the clue, I figured they were saying ‘the red jeeps’. That took me to a jeep dealer along US1. Nope. Then the chatter started about Red’s Eats, both here and on the Dodge page. Bingo! Only about 12min from my current location and I was off.

    Sadly, it seemed that is where the trail went cold on the internet:-( Those of us who were inspired by your site and used it as our biggest tool got greedy, myself included. I was, from my estimates on the scene, about the 5th person at the sandwich board. I did see Melissa there as well in town (I should have hitched my wagon to that star :-). But, it seems that with the scent of blood in the air no one cared to share this clue or the next until it was too late. I would wager that if shared, myself and a few others would have benefited from your page again and been on our way.

    I was looking for the realtor clue when Melissa found the car. Kudos to both her and you for being terrific sleuths!

    I flew back home on Sunday at 8am. My only regret was the huge speeding fine I got in NH. The officer told me he had heard no chatter on the radio about any free car:-( Everything was beyond fair and the car was anybody’s. You just had to physically be there!

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    • Hi Raj. Glad you made the trip (and you’re the second person that I’m aware of who traveled from Florida). You were definitely in the hunt 🙂

      Sadly, in the eleventh hour of the race, after they switched to real world clues, stalled by red seats, solid information was scarce and speculation was rampant (something I prefer to avoid). I was thrilled to have someone finally share the clue from the sign shop but time was fleeting.

      Regardless, it sounds like you had quite a memorable adventure … except for ticket, of course 😦

      Thanks for sharing your story. All the best! Steve

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